Buy an efficient model
If you air conditioner has been serving you for 15 years, consider replacing it. Older unit will consume more electricity to produce cooling. It will also breakdown often. Consider replacing your unit with an energy-efficient model. They’re usually more expensive but thanks to federal tax credits and competitive prices. Buy an air conditioner of right size. An oversized unit will cycle on and off frequently. It will make the system less efficient and lead to rapid wear and tear. An undersized unit will fall short of expected output.
Do not let cool air leak out of the house. Use weather-stripping in your windows. Use caulk, spray in the holes of the exterior walls through which pipes and wires come in. Check the ducts for dirt and leakage. Insulate attics and basements. Install home window film or tint to the insides of your windows. It will keep your house cool in the summer and warm in the winter.
Besides this do not use too much rock, cement, or asphalt while landscaping in the south or west sides of your home. If these sides are not shaded they will radiate heat and make the house hotter. Use celling fans that run counter clockwise in the summer. That will push the cool air down. Running a ceiling fan would cost about $1.50 a month, compared to $25 for an air conditioner. It can reduce the room temperature by 4 degrees.